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Turn scientific capability into predictable pipeline growth.

CPTRQ builds integrated commercial systems for growth-stage life science service providers — combining strategy, infrastructure, and team enablement into one scalable engine.

  • Commercial Strategy & Positioning

  • CRM & Systems Infrastructure

  • Business Development & Outreach

  • Marketing & Brand Authority

Who we work with

Growth-Stage Life Science Service Providers in DACH and EU markets

CPTRQ is designed specifically for life science service providers in DACH and EU markets who have validated their offering and now want to expand. However, they lack the go-to-market strategy or commercial infrastructure to do so systematically.

Client Profile

Industry
CDMO, CRO, Supplier

Team size
10–50 employees

Company maturity
Growth-stage, existing customers

Commercial systems integration
None to partial

Sales model
Founder-led or early BD-led

Geography
DACH and EU

You want to achieve...

New capacity

Unlocking investment in capacity

Connecting newly built capacity (e.g., GMP labs) to a strategic commercial system for CDMOs, CROs, and specialized suppliers.


First BD Hire

Preparing for systematic sales


Establishing foundational commercial infra-structure for your first business development hire, moving away from founder-led or early BD-led sales.

Stalled pipeline

Reviving stalled pipeline velocity

Diagnosing and fixing the lack of a defined go-to-market strategy for growth-stage companies with 10–50 employees and existing customers.

Market entry

Market entry with go-to-market strategy

Connecting newly built capacity (e.g., GMP labs) to a strategic commercial system for CDMOs, CROs, and specialized suppliers.


Is your commercial infrastructure holding back your capabilities?
Spot the three signs of a stuck pipeline.

Missing Foundation

Lack of Formal Strategy

While your science is sound, a lack of systematic commercial reasoning leads to short-term, reactive initiatives that create severe revenue bottlenecks down the line.

Broken Tech Stack

Fragmented Systems

Managing pipelines in Excel works early on, but sustainable scaling requires an integrated CRM and tech stack. Without it, revenue remains relationship-dependent and impossible to predict.

Untrained Team

Lacking Enablement

Deep scientific expertise exists internally, but without a structured messaging framework aligned between marketing and sales, your value never reaches the right buyers.

The Architecture of Predictable Growth

A systematic approach to turning scientific capability into predictable pipeline growth.

  • Science-to-Commercial Translation

  • System-First Architecture

  • 100% Senior-Led Execution

  • Predictable Pipeline Growth

  • Integrated Infrastructure

  • DACH & EU Market Alignment

Our Services

Three phased packages.
One integrated system.

Each package builds on the last — a value ladder from strategy through full implementation.

01 – Strategy Sprint

Commercial strategy development — from diagnosis to go-to-market clarity. The essential foundation before any system or execution.

  • Goal setting & commercial gap analysis

  • Segmentation, targeting & positioning

  • Messaging & value proposition framework

  • Demand generation tactics & KPIs

02 – Commercial System Blueprint

Strategy plus full infrastructure design — CRM, project management, digital presence, and outreach architecture mapped into one coherent system.

  • All "Strategy Sprint" deliverables

  • CRM system architecture & design

  • Marketing system design

  • KPI & pipeline tracking framework

03 – Lack of Formal Strategy

Full end-to-end delivery: strategy, blueprint, and coordinated implementation — including team enablement and hands-on rollout with specialist partners.

  • All "Blueprint" deliverables

  • Partner-coordinated implementation

  • BD playbooks & outreach templates

  • Team training workshops

  • Onboarding & adoption support

The Pipeline Signal Guarantee

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About Section...

Why CPTRQ?

Not another consultant.

Not another agency.

If you want to grow, you can hire a strategey consultant, a marketing agency or a BD Manager. But none of these will cover all your bases. CPTRQ Consulting delivers the integrated whole.

CPTRQ vs. Management Consultants

They design strategy. Produce slides. Leave execution to someone else. No system. No implementation. No enablement.

CPTRQ Advantage

  • Strategy + implementation + enablement in one model

  • Senior involvement throughout — no junior handoff

CPTRQ vs. Marketing Agencies

They execute campaigns without commercial strategy. Optimise for leads, not pipeline. Create dependency, not capability.

CPTRQ Advantage

  • Strategy & System-first, not campaign-first

  • BD and marketing integrated

  • Focus on revenue and pipeline, not vanity metrics

CPTRQ vs. Internal Hire

3–6 month ramp-up. High fixed cost. No experience in building integrated Systems.

CPTRQ Advantage

  • Immediate deployment

  • Cross-functional expertise: strategy, systems, BD, marketing

  • No long-term fixed cost

Case Studies

“We went from word-of-mouth customer acquisition and our founder managing every deal personally to a structured, integrated system generating consistent growth — in under three months.”

Strategy & PositioningCDMOSwitzerland

From founder-led referrals to a structured outbound system

Challenge
A division of a larger CDMO with an established brand in the market but declining repeat business. No structured outreach, outdated CRM, and zero alignment beetween marketing and sales. BD managers confused about messaging and outreach strategy.

What we built

  • Full commercial diagnostic

  • ICP definition

  • positioning framework

  • outreach messaging

  • CRM setup with pipeline stages and KPI tracking

“We now know exactly who to target, what to say, and where every opportunity stands.”

Strategy & PositioningCDMOSwitzerland

From founder-led referrals to a structured outbound system

Challenge
A division of a larger CDMO with an established brand in the market but declining repeat business. No structured outreach, outdated CRM, and zero alignment beetween marketing and sales. BD managers confused about messaging and outreach strategy.

What we built

  • Full commercial diagnostic

  • ICP definition

  • positioning framework

  • outreach messaging

  • CRM setup with pipeline stages and KPI tracking

“We now know exactly who to target, what to say, and where every opportunity stands.”

Strategy & PositioningCDMOSwitzerland

From founder-led referrals to a structured outbound system

Challenge
A division of a larger CDMO with an established brand in the market but declining repeat business. No structured outreach, outdated CRM, and zero alignment beetween marketing and sales. BD managers confused about messaging and outreach strategy.

What we built

  • Full commercial diagnostic

  • ICP definition

  • positioning framework

  • outreach messaging

  • CRM setup with pipeline stages and KPI tracking

“We now know exactly who to target, what to say, and where every opportunity stands.”

Do you have any questions?

Hey, I’m Christian, Founder of CPTRQ

I personally lead every single strategy, system blueprint, and implementation project. No junior handoffs. Feel free to connect with me anytime to see if we’re a fit.

Frequenty asked Questions